高概念中国文化（如秦岭隐士文化）在对俄传播中常面临理解门槛与效果不佳问题。本研究通过问卷调查收集109名俄罗斯受众样本，采用描述性统计、探索性因子分析、多元回归分析及K-means聚类分析，系统探讨受众认知结构、参与意愿影响因素及传播偏好差异。结果显示：俄罗斯受众对隐士文化价值认知呈“个人修养”与“文化传统”双维结构；真实性需求是参与意愿的最强预测因子；年龄与文化认知存在显著关联；聚类分析识别出深度文化爱好者、理性认同者、浅层接触者及传统守护者四类受众。基于此，提出以真实性叙事为核心、分众传播为路径的短视频传播策略，为高概念中国文化跨文化传播提供数据支撑和实践参考。

秦岭隐士文化；跨文化传播；短视频；真实性；分众策略

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